Supporters

Arsenal against rivals Tottenham, known as the North London Derby, in November 2010.

Arsenal fans often refer to themselves as "Gooners", the name derived from the team's nickname, "The Gunners". The fanbase is large and generally loyal, and virtually all home matches sell out; in 2007–08 Arsenal had the second-highest average League attendance for an English club (60,070, which was 99.5% of available capacity), and as of 2006, the fourth-highest all-time average attendance. The club's location, adjoining wealthy areas such as Canonbury and Barnsbury, mixed areas such as Islington, Holloway, Highbury, and the adjacent London Borough of Camden, and largely working-class areas such as Finsbury Park and Stoke Newington, has meant that Arsenal's supporters have come from across the usual class divides.
Like all major English football clubs, Arsenal have a number of domestic supporters' clubs, including the Arsenal Football Supporters Club, which works closely with the club, and the Arsenal Independent Supporters' Association, which maintains a more independent line. The Arsenal Supporters' Trust promotes greater participation in ownership of the club by fans. The club's supporters also publish fanzines such as The Gooner, Highbury High, Gunflash and the less cerebral Up The Arse!. In addition to the usual English football chants, supporters sing "One-Nil to the Arsenal" (to the tune of "Go West") and "Boring, Boring Arsenal", which used to be a common taunt from opposition fans but is now sung ironically by Arsenal supporters when the team is playing well.
There have always been Arsenal supporters outside of London, and since the advent of satellite television, a supporter's attachment to a football club has become less dependent on geography. Consequently, Arsenal have a significant number of fans from beyond London and all over the world; in 2007, 24 UK, 37 Irish and 49 other overseas supporters clubs were affiliated with the club. A 2005 report by Granada Ventures, which at the time owned a 9.9% stake in the club, estimated Arsenal's global fanbase at 27 million.
Arsenal's longest-running and deepest rivalry is with their nearest major neighbours, Tottenham Hotspur; matches between the two are referred to as North London derbies. Other rivalries within London include those with Chelsea, Fulham and West Ham United. In addition, Arsenal and Manchester United developed a strong on-pitch rivalry in the late 1980s, which intensified in recent years when both clubs were competing for the Premier League title – so much so that a 2003 online poll by the Football Fans Census listed Manchester United as Arsenal's biggest rivals, followed by Tottenham and Chelsea. A 2008 poll listed the Tottenham rivalry as more important.